Ordine & Extra–vaganze 2010
Retail industry has lately paid more and more attention to new kinds of consuming and thanks to this POP communication and marketing have found a new and positive placement within the marketing mix. And so shopping has today turned into a real “experience” to be lived into the retail environments, where brands and information and communication tools and materials are strongly enhanced.
The 4th and 5th march 2010, the IULM University in Milan hosts Popai’s International Conference “Ordine & Extra-Vaganze”, two days dedicated to the exploration of the Retail planet, thanks to the ideas and insights exchange among all major international players.
Held by Popai Italia, international association all along committed to the promotion of POP, the conference develops through four main themes: Digital Innovation, about new creativity, new efficacy measures and new planning for Digital Media, Loyalty and E-tail. As for the Retail Design & POP area, eye on the shopping environment with sessions enlivened by protagonists of new concept and formats development. Then comes the Green Retail too, with the round table highlighting the importance of the sustainability area. As for Insight Research issue, all related sessions aim at the analysis of growing Retail markets, with focus always on Consumer–Shopper–Purchaser and new behaviours.
The 2010 edition of POPAI Italia’s Conference represents not only a vivid workshop for ideas, but also a moment of mutual exchange and discussion, with the aim of offering a significant occasion of ideas, grow and development for the Business Community and the Marketing at Retail world.