Projects

SHARAF DG.

Sharaf DG, part of the Sharaf Group, is synonym of a totally new concept in the sector of the Electronics Retailing in the UAE, conceived to meet a growing and growing demand.
The brand new store, opened within the Safeer Mall, in Sharjah, few kilometres far from Dubai, with its “big-box” format, offers the consumer the widest selection of the most renowned brands, divided into different categories, such as electronics, home entertainment, games, IT, telecommunication and photography. A design meeting the international standards, sophisticated and customer-friendly; a wide, spacious environment talking about technology, with a simple but captivating impact beside a rational displaying of all different categories and related products. The store stands out for the revolutionary “touch and feel” concept, thanks to which models can be directly tested by the customer, so delivering a direct experience of all models in their practical working and use, whether it is a video camera or a mobile o any kind of electronic device. In this way, the consumer is offered the product “test drive” before making the purchase choice. This store is so conceived to highly enhance that “shopping experience”, representing the inspiring principle of Grottini Retail Environment’s working philosophy.