EYE ON

Green Retail: cut costs, save the planet.

No doubt the negative economic conjuncture forced consumers to cut back costs. But the retail industry is still looking for innovative solutions and new ways to cut costs while encouraging consumers' purchases, in terms of frequency and quantity. Going green: here's the “move” that has proven more and more strategic and effective in both reducing costs and driving consumers demands.
Green Retail is sustainable business, a way to demonstrate corporate social responsibility by reducing the environmental impact and meanwhile delivering remarkable financial benefits. So, what originally started as a “therapy” to improve our planet's health, has then evolved into a means able to boost profit margins. This commitment can offer significant advantages by:
• Reducing the amount of energy used by data centers and point of sale (POS) terminals, lowering carbon emissions and cutting operating costs.
• Optimizing the supply chain, which helps reduce waste, increase flexibility and tighten control of product delivery and demand-response time.
• Migrating to green infrastructure, which provides an opportunity to re-evaluate operations for improved efficiency and to help locate surplus expenses.
• Implementing green operations that can improve compliance with government regulations--now and in the future.
Thanks to all these benefits business becomes leaner, stronger and more competitive, without the need of lowering prices.
Going green can do wonders to a brand. In fact, even limiting their spending, consumers keep on looking for brands and products sharing their ethic and social concerns. Clearly environmentalism remains paramount. As evidence, giving the choice among similar products, many consumers will choose (and even pay a higher price) the one that is concretely better for the environment.

(source: huffingtonpost.com)