Inside the Mind of the Shopper: The Science of Retailing
If you want to understand why people do what they do when they shop, this is your book.
Thanks to his 40 years dedicated to the observation and study of shoppers, Herb Sorensen will lead you to deeply understand them. In times when improving the effectiveness of the retail experience is not an "opinion", thanks to this microscopic analysis of millions of shopping trips, Sorensen reveals exactly what your customers are thinking, the reasons of their behaviour and how to rethink and reshape retail environments to deliver significant services and results. A great book to discover how to drive more profit from the “quick trip” or the experience the three “moments of truth” in every shopping event and how to use “active retailing”.