event

Congress Retail Design POPAI Italia
10 -11 - 2011 Triennale Milan, ITA

"Retail Visions: Visions and Strategies for the Construction of a sign of success," Grottini Retail Environments great protagonist of the 4th Edition of the Retail Design Conference, held by POPAI Italia.

And here comes Grottini Retail Environments again protagonist of another big event held by POPAI Italia. On November the 10th 2011, the 4th edition of the Retail Design Conference will be held in Milan, at the Hall of Honor of La Triennale (Viale Alemagna 6).
"Retail Visions: Visions and Strategies for the Construction of a sign of success" is the focus of what promises to be a very busy morning (from 9am to 1.30pm) for discussion all around the store and its implementation: concept, retail vision, and strategic and design perspectives in construction.
Is it really possible today to be a Retail Revolutionary, a pioneer of new solutions, a radical innovator of retail? Here's the question on the table to which organizers and participants will give  an answer. Today's retail offers many new and exciting ways to present, communicate and sell the product within the retail environment, there are so many paths, tools and keys to success. Professionals in the Retail, veterans and new recruits they all are now called upon to collect and face the challenges of market and times. Emergence, stand out, get noticed ... this sounds almost simple in words, but then once in the jungle, among competitors, feels much harder to realize!
The formula "one size fits all" is obsolete in today's retail speeding up more and more and Retailing is the result of art and science, disciplines requiring complex studies and the rigor and seriousness of a real debate between experts.
The conference also will host as usual the top of the minds of the industry all around the same table in order to offer their contribution to change and the evolution of the most successful visions in the international arena. Here following the prestigious list of speakers:

  • James Damian - Former Senior Vice President, Chief Design Officier BEST BUY
  • Simone Domenella - Managing Director CARLO PAZOLINI
  • Renato Montagner - Art Director PIRELLI PZERO
  • Alasdair Lennox - Creative Director Europe & Russia FITCH


Not only theory but also practice. POPAI Italia offers in fact to participants a valuable opportunity to improve their skills thanks to the Executive Master in Marketing and Visual Merchandising.