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Back from IRDC

Grottini Retail Environments shares our experience from the 2012 edition of IRDC in Chicago. A program rich in events and opportunities, and the announcement of the winner of the coveted Retailer of the Year award- Macy's.

The 2012 edition of the International Retail Design Conference played out at The Renaissance Chicago Downtown in Chicago, with Grottini Retail Environments once again among the sponsors of the event par excellence when it comes to Retail Design.

IRDC provided 3 intense days of networking, education and inspiration, and a packed program of events and meetings, with insights from top brands such as Target, McDonald's, Macy's, Gap and Starbucks. Beside them also the most prestigious design firms such as WD Partners, MulvannyG2, Callison, BHDP and Big Red Rooster. IRDC served as a welcome venue to share ideas, novelties, insights, intuitions in 360°; from urban retailing to the reinvention of the largest fast food chain in the world.

Prizes and awards were presented, including the coveted "Retailer of the Year" that VMSD (Visual Merchandising and Store Design magazine) awarded to Macy's, historic and best example of the department store sector. This grande dame continues to influence changes within the market, by the ongoing expansion of its offering, ‘My Macy’s’ targeted product assortment, their owned and exclusive brands as well as innovative in-store technology. Macy’s representative Amy Hanson- Executive VP, Property Development and Credit and Customer Service, accepted the award and shared the story of Macy’s Inc. success.

IRDC was once again a positive and enriching experience of networking and synergies and filled with our industry’s most talented leaders.
Here are some shots of the event, by in demand retail photographer  Richard Cadan, frequent collaborator of Grottini.


Keith Gibson, Arch. Alessandro Luciani, Francesco Grottini.


Eric Feigenbaum and Nicola Evoli.