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Event
IRDC presents:
The Iron Merchant Challenge


An interactive workshop created and presented by Joe Baer

On September 13th, IRDC’s signature visual merchandising challenge returns for its 11th annual year, with six attendee teams vying for bragging rights (and the coveted Iron Merchant sashes). Using a range of materials and a surprise "secret ingredient" provided on-site, teams will conceive and create a themed display in an hour, while the rest of us cheer, jeer and raise a glass to fast-thinking creativity. Votes from fellow attendees determine the winning team, to be announced at Thursday’s VMSD Awards Luncheon. Sign up to participate – or spectate – when you register.

The Iron Merchant Challenge was created and hosted by Joe Baer, visionary and creative Founder of ZenGenius and a member of Grottini Advanced Retail World Board of Directors.

For more information visit: irdconline.com

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