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One minute can make the difference. Whether it is a physical store or an e-commerce website, the first 60 seconds are essential to win over a customer. Bryan Person, Retail Marketing expert and LoyaltyOne president, has assembled expert advice for Forbes on how to win over and retain customers. Let's see some answers.
“For fashion or sports, what’s crucial is that first 20 feet into the store, the display that is on center is the best and highest quality of that brand. If you go into a Nike store, there’s usually a dramatic display of the latest technology”. Tim Magill, Retail Designer
“It's all about trust, so get your digital and physical presence aligned — customers hate price and service differences”. Joe Carella, University of Arizona
“Ply them with sweets! Generously offering free samples to customers entering our stores translated directly into increased sales. More importantly, it starts off a relationship loop with our customers that keeps them delighted from store to (website) and back again.” Sid Gupta, CEO & Founder of Lolli and Pops national sweet shop
“Shorten the path to cart. At every step/page, you'll lose 30% of your audience”. Josh Blanton, CMO and co-founder of Next Steps Digital
“We never use stock photography and there's always 'buyer intent' behind each image”. Adrian Salamunovic, cofounder and chief experience officer of Canvaspop.com
“Think mobile first. Make sure your mobile website is responsive and you can purchase in less than three clicks. Show pricing and shipping charges”. Carrie Chitsey Wells, CEO of BLK24.