Wind Tre is at the top of the mobile market in Italy and among the main alternative fixed-line operators. It is part of the CK Hutchison group, sole shareholder of Wind Tre.
The company is a major player in fixed-mobile integration and in the development of new generation fiber networks thanks to the agreement with Open Fiber for the construction of an ultra-broadband network in Italy. As for mobile telephone sector, Wind Tre is making major investments in the process of consolidating the so-called SUPER RETE 4.5G through a widespread and resilient network consisting of 21 thousand transmission sites with "5G-ready" technology.
Wind Tre is achieving significant efficiencies and important investments in digital infrastructure to provide innovative, high quality services and greater network speed in line with the growing demand for connectivity and with the consumption expectations of families and businesses.
In the Consumer segment, "Wind" and "3" are the brands that characterize products and offers.
Grottini Retail Environments
is collaborating in the restyling of some Wind Tre stores throughout Italy to make them "dualbrand"
and has done 43 in the first three months.
The challenge was to be able to maintain the identity of the two brands, Wind and 3, while at the same time, making a visible correlation between them.
Thanks to the intervention and support of Grottini, it was possible to transform the previous "monobrand" connotation
of each store into a "dual brand", in order to give the Wind Tre stores a linear and cohesive look.
The colour layout of each brand was kept intact
: black and white for 3 and orange for Wind.
and new exhibition spaces
convey the idea of union
, while maintaining the identity of each brand.