From May 14 to May 16, the
2019 World Retail Congress was held in Amsterdam. During this annual event, the participants meet and discuss issues concerning
the world of retail at a global level. Among the themes discussed, some have been more debated and mentioned more often. These serve as excellent food for thought for anyone who is part of the retail world.
The first concerns the s
pirit of adaptation necessary for the retailer to be able to
survive increasingly pressing and fast rhythms. We are not just talking about technology and online-offline, but also about how the various
markets are now
constantly changing. To be able to keep up with the times and not remain hopelessly behind, it is necessary to adopt a vision of constant evolution.
The second theme is
innovation. By now, those in the retail world are
constantly searching for new ways to capture the customer's attention, reinventing themselves and always offering new ranges, new products and new ways of communicating.
The third theme is
customers. Simply saying that they are at the
centre of all retailers' commercial strategies would be
rather incomplete. It is also necessary to understand their attitudes, their way of being, and to analyze their behaviour. This has led to a more
meticulous personalization of the customer's shopping experience, who wants to be
assisted in every way and for which
convenience is no longer just about price, but also about
saving time.
Finally, the theme of
consistency. The concepts expressed above must all
come together under a single logical thread that can reinforce the value of the brand.