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Retail
What are the advantages
of pop-up stores?

A new way of doing retail

One of the things that brought physical stores into a deadlock was the repetitiveness of the product and service ranges, which give the idea of a situation that is out of touch with the times.
A fresh solution to this problem is pop-up stores. The trend of opening this type of shop is in fact growing; this not only because of the big news that it brings to a saturated market, but also because choosing a pop-up store brings many advantages. In addition to satisfying the now established consumer demand to touch the product, and to have a personalized experience with it, it also offers the opportunity to attract new customers. This happens thanks to the possibility of continuously changing product ranges without the cost of having to renew standard spaces and ranges.

A fitting example of this is the company SO MAJOR which has developed a project to open some pop-up stores in selected Westfield shopping centres in England and in the United States. These shops will only be open 3 days a month and will continually change the products on display, depending on the themes and customer segments, thus increasing the turnover and variety of consumers. Don’t expect to be able to buy directly in these shops: once the product to be purchased has been chosen, a website access code will be provided to complete the purchase on the online platform. A perfect combination of online and offline: one of the must-haves in today's retail environment.

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