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iDO is the children's clothing franchise owned by Miniconf Spa which has been operating in the Kids fashion sector for over 45 years. Grottini Retail Environments took care of the engineering and turnkey construction of the Milan store in Corso Buenos Aires, built by Kiki Lab, in collaboration with Studio AD83 Court Architettura.
It is the first of a series of projects throughout the country: from Piedmont to Sicily.
The splendour and magic of the places where the iDO brand was born, the Casentino, a Tuscan valley on the edge of a National Park, is the starting point of the store’s concept. Real urban parks in which, harmoniously, natural and vital elements are mixed with more artificial and cold elements. The tree and the wooden house together with the skyline are the synthesis of a brand that embraces green values and wants to transfer them to the new generations, projecting them into an international and cosmopolitan world.
In-store communication, inspired by the streets of New York, guides and orients customers through the various departments of the store. Each store attracts, involves, and excites its consumers without forgetting the functionality of the spaces. Details, materials, finishes, colors and lighting aim to make the shop a warm, welcoming and modern space that can make both adults and children feel at ease.