In&Out Beauty.

After the previous project of the "shop in shop" corner, Grottini is back again with "In&Out" for the creation of its new store in the Big Apple, just opened on Madison Avenue. 
Grottini signs the concept and design of the store, carried out in collaboration with Angelo Michilli from the renowned Michilli's Inc. 
located between Missoni and Intermix stores, the new shop represents a tiny oasis for beauty conscious consumers. A space conceived with great care and research to give life to a cozy and refined environment, able to deliver the customer an involving shopping experience. The total white, interrupted by just a spot of red, glossy materials, surfaces and transparencies confer a sense of sobriety and tidiness to the whole environment, where you can also enjoy smooth and round lines and a rational display of products with a hint of originality in details such as the particular niches in the walls. A contemporary space, technologically advanced, where minute contrasting peculiarities stand out, such as the classic mood of the white armchair. An environment which talks the language of Technology and interactivity, even after closing time. An exceptional element is in fact the outside portal provided with RGB lighting bringing dynamics and the changing of color which makes it a little attraction also at night. And again, the touchscreen is directly connected to the window with special sensors, so that those stopping to watch it can interact and consult the monitor inside. A store that is an expression of High technology, Quality of the Brand and Beauty, in its most essential, elegant and captivating look.

Virtual Tour 1
Virtual Tour 2

Photos by Wade Zimmerman.