Change by Design: How design thinking transforms organizations and inspires innovation
He is CEO at Ideo, one of the most famous protagonists of the Design world. Sagacious and influential, Tim Brown with this book brilliantly shows, through significant examples, as the Design principles can be applied to the widest and most different fields, helping to face the hardest challenges whether it is within society, business or politics. Brown explains how “design thinking” is not only something concerned with creative industries or sector operators; here are so organizations as Kaiser Permanente, which implied the method to increase the quality in patient care, or Kraft using it to rethink the management of the supply chain and again, Procter & Gamble applying it to try to create 350 product concepts in just 12 weeks. This is not a book written by a designer for designers; it's a book for creative leaders eager to inject the “design thinking” in all aspects of an organization, product or service.