Learning about Visual Merchandising

Not to be missed opportunity of training: the course "Introduction to Visual Merchandising techniques and Store Designer", scheduled on the 26th and 27th of May 2010 and held by Popai Italia (with Proma featuring as technical sponsor).

This second edition of the course offers a wider and rich program, aiming at investigating VM through all its facets: definition, tools, solutions but also highly technical aspects: the layout and space allocation, display density and stock, display standards and window, promotionality and visual design.

Other issues will be also Visual Merchandising Book and techniques of performance assessment and IT tools. Time for practicals as well, through new technologies and winning case histories.