Let's change the colour, no more Green, but Blue: here's the challenge launched by Gunter Pauli, more and more renowned name, one of the top experts as for sustainable development, awarded the World Economic Forum “Global Leader of Tomorrow” in 1994. He founded and spread a global network, the Zeri (Zero Emissions Research and Initiatives) with its thousands of scientists and researchers operating in over 100 countries. For years, Pauli has been spreading his eco-sustainable vision, focused on the optimization of raw materials.
The 14 chapters in "The Blue Economy" (to be translated into 14 languages) are like a trip beyond the obvious and they are able to incite the entrepreneur in us, supporting the application of the Blue economic model leading from scarcity to wealth. This book shows a new way of doing business, and so a new economy Pauli sees Blue, since, to him, Green doesn't seem enough for the environment. A vision, a philosophy, a project born to discover one hundred of the best "nature inspired" technologies, able to effect the global economy, while Sustainability provides basic human needs: potable water, food, work, health.

“Blue creates a competitive and sustainable society and Blue thrives on innovation. Blue is better than Green.”.