How to reconcile your love and commitment for the environment with the wish to move your company forward? Gregory Unruh provides the answer in this book, showing how to “profitably” embed sustainability into everything your company conceives, produces or makes. Through interesting tips and suggestions to spur your biz-decisions, Unruh will support you in launching your company into new eco-minded practices. His five “Biosphere rules” follow the laws of nature as guide for your business operations to be efficient and innovative. Unruh proposes, instead of the linear chain of value, a cyclical chain of value, able to offer both sustainability and profits, for present and future times.

“Business sustainability? Embed it and forget it!.”