Switch: How to Change Things When Change Is Hard.

Chip and Dan Heath

With this book climbing the bestseller list of The Wall Street Journal and The New York Times, the Heath brothers provide all the how-to necessary to make the change happen from the top.

Why is it so hard to make lasting changes in our companies, communities or in our lives? The brilliant Heath brothers give the answer: the first obstacle comes from our brains and the tension between its two minds; the rational and the emotional one. These two minds fight for control; coping with this tension easies the change. Thanks to their decades of researches in psychology, sociology and other fields, the Heath brothers show that successful changes follow a winning strategy for breakthroughs, whether your goal is to change the world or your waistline. Through case studies, it turns out that every person, employee, manager, parent or worker, striving and operating towards a decisive change is able to get incredible results. "Switch" at No.1 on bestseller list of The Wall Street Journal and New York Times, is a book filled with how-to's you will find yourself applying to your own life projects.

"So, the question is: How can you make your changes a matter of identity and not a matter of consequences? "