And the award goes to… Grottini Retail Environments.

Grottini Retail Environments received another significant recognition for their work with the ITALIAN POPAI AWARD, at the Promotion Expo 2011- Milan, Communication and Marketing Exhibition. This award is for design and creative firms, POP producers, agencies, and end user companies, and was developed to reward excellence in the art of POP and marketing at retail. Grottini Retail Environments received the award in the category "Shop Fitting – Concept Stores" for the "Iper Elettronica B8 Monza" project, designed and created for the Iper Hypermarket in Montebello, Italy. This project was designed to refresh the concept of communication and selling in the Consumer Electronics division. The project developed a dedicated space featuring innovative store design and visual merchandising, and created a retail environment which enhances the offering of quality products, specialized services, and succeeds in capturing the attention and loyalty of the shopper through an interactive environment.