Rinascimento: renovated trade store in Bologna.
Grottini Retail Environments has taken part in the restyling of the trade store of the brand Rinascimento, reopened within the CENTERGROSS, Bologna (IT). A real show with two great actors: Design and Fashion.
Grottini Retail Environments again together with the brand Rinascimento has rolled out a new project within the captivating and fascinating world of fashion: the restyling of the trade store inside the CENTERGROSS of Bologna, a major Italian pole for wholesale clothing and ready-to-wear retail.
Rinascimento, the well-known brand specialized in Made in Italy clothing, in an incessant rise and expansion with its international distribution in 90 countries. The brands name speaks of evolution and ongoing rebirth in order to recur at any time, under new forms and concepts.
With this same philosophy the CENTERGROSS trade store has been designed and renewed thanks to the synergy between Grottini Retail Environments and the architects Teresa D'Alessandro and Davide Brugé; a space designed to interpret the trends in fashion and taste, not only through the product but also through the environment representing the brand.
A space which is attractive, versatile and multi-faceted, holding a clear post-industrial imprint, and with high-impact details as the staircase recalling the catwalk of a fashion show, the prefabricated pillars together with the refined touch of a smoked glass cladding and glass mosaics on the walls delivers a unique lighting effect. The lighting concept has also been redefined, thanks to sophisticated solutions designed to streamline the lighting, enhancing the quality of the product. The entire ceiling was redesigned with this purpose and from up above the bright beams of light are oriented towards the products, emphasizing all different colors, fabrics and details. The effective play of spotlights livens up all departments, illuminating from above the white, black or mirrored, or even the video walls showing all fashion trends, or the peculiarity of the denim street style mood area. The design and construction solutions and every detail fruit of design and technology add value to this space almost turning it into a "theater".
Grottini Retail Environments wants to thank the Taddei family, founder of the label, for the trust and the opportunity to be part of this project under the sign of style and trend. A project in which the sales environment was literally transformed into a stage for the presentation of new collections designed by the Rinascimento Made in Italy.
Images by Michela Bacchione