Nursery for Men.

Ikea in Sidney, Australia launches a new original space dedicated to the counterpart of it's female consumer. Togther with the kid's version, now there is an entertaining space to occupy Men!

A 360° shopping experience, now means entertaining the shopper’s companions;  not only the kids but the partner too! This original idea from Ikea, presents “Manland”, an experiental playroom for husbands and boyfriends. This new environment was designed those tired or uninterested partners not feeling up to wandering around the store. Just as in the kids space, in this "Nursery for Men" nothing is missing: video games, hot dogs, foosball, pinball, comfortable seating and of course a television broadcasting sports.  Ikea presents another benchmark in customer care, a benefit for both partners!
Enjoy it!