Nero Giardini in Rome
Grottini Retail Environments is the proud partner of Nero Giardini in creating a new point of sale in the Capital city. A space with a minimal chic style, bridging approach and modernity.
Nero Giardini, is one if Italy’s most famous brand of shoes and clothing, a true example of ‘Made in Italy’ and retailer experiencing ongoing growth. Grottini Retail Environments partnered with Nero Giardini in the creation of their latest fashion outlet in Rome. The newest location recently opened in Rome is another step towards the brand’s goal to reach 300 owned brand stores by 2015, in major European capitals.
The compact space in Via delle Convertite, was transformed into a unique niche placed in the heart of Rome, the Eternal City. The 62 square meters holds the whole Nero Giardini world; not only the latest shoe collections, but also accessories such as handbags and belts and the clothing line as well.
The store environment is bright and contemporary, a blend of straight-forward design with a sense of minimal chic, very much in harmony with the unique Nero Giardini product aesthetic.
Light, transparency and simplicity characterize the materials used, carefully selected for quality and scenic effect. The design is minimalistic, linear and clean in order to emphasize the brand and variety of products on display: white lacquered wood panels, backlit platforms with LED lighting, glass shelves, black plexi-glass signs, and attractive interior finishes. The lighting and the contrast of black and white convey an effect of great elegance and modernity.
Congratulations to all involved in this successful project, another example of quality and excellence created with synergy of the Grottini Retail Environments team and Nero Giardini.