Summer is… Flair!

Exotoc Azerbaijan is the local for our challenging new project ; Grottini Retail Environments partners with Novco Group on "Flair", a retail brand specializing in beachwear and accessories.

Summer and Sea are the inspiration of the Grottini’s newest branded retail project "Flair - Body & Beach". A project of The Novco Group of Companies, of Baku, Azerbaijan, well known for retail development and trade. With this newest project, Novco continues its ongoing expansion, including some of the most recognized and in-demand international brands. Already a growing force, Novco has 24 different locations already open in Azerbaijan, 8 in Georgia, and more than 300 employees.  

The “Flair - Body & Beach” new space recently opened its doors in Baku: 55 square meters of  the Summer 2012 Flair collection of intimate and swim apparel, as well as coordinating accessories for both men and women.  The project is a result of a ‘Made in Italy’ initiative, thanks to the collaboration with the Florence based design firm PLS Design.

The carefully curated assortment of colors, materials and sense of space contribute a strong sense of sobriety and order in the retail space: clean and simple lines, smooth colors and the contrast between the basic and understated colors of the environment and finishes, against the tangible and bright colors of the merchandise, and highlighted by the central clear glass ‘island’ of dynamic accessories.

Grottini Retail Environments managed all aspects of the furnishings and fixturing development and production, with the usual high care and attention to the quality and performance of selected materials (wood, metal, steel, acrylic with cast fabric, tempered glass). The resulting components delivering on the brand promise of ‘Appealing Simplicity’.

The Grottini Lighting Division also played a critical role in the project, enhancing the atmosphere and emphasizing varying features of products; colors, silhouette and finishing details.

Our special thanks go to Novco Group for their trust and partnership; we are proud to build upon our continuing positive collaboration for this newest successful project.