2015 Retail Challenges

Retailers will invest more in technology and logistics in order to boost the sales and reduce costs.

The report "Retail growth strategies 2015", published by the law firm TLT, predicts a strong retail growth in beauty, clothing and homeware and a decrease in food, DIY and entertainment sectors.

But what are the best strategies to increase the sales success?

Retailers will invest more in technology and logistics in order to boost international sales and reduce costs, entering the emerging markets and using an omni-channel approach. To personalize shopping experience, there will be an increasing use of purchasing channels: mobile, physical store, computers and other media such as Pop-up Shop, or shop in shop, where consumers can "take a first look" at the products before going into the store.

According to this report, the new retail challenges focus on mobile shopping and consumer's need to make mobile payments, using Apple Pay or Google Wallet platforms.

The successful retailer can effectively merge the advantages of in-store and store online for an innovative mobile experience that meets the demands of the consumer and his new way to do shopping.

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