Steve Madden brand grows

The New York brand celebrates record growth in its 25 years of business

The US brand Steve Madden, a Grottini Advanced Retail World customer, has just celebrated its 25th anniversary. In just over two decades, the founder, Steve Madden has become one of the most influential designers of footwear and accessories for men and women in America, turning his initial $ 1,100 investment into a global company that continues to grow at a surprising rate. Thanks to a +15% sales growth, Forbes magazine included Steve Madden on its list of Fastest Growing Retailers of 2015.

Thanks to his charismatic personality and history of entrepreneurial success, Steve Madden continues to attract the attention of the media. The English edition of E! Online recently interviewed him for their "Trendsetters at Work" section. "The best part of my job? Knowing I provided the soil that led to great ideas and great products." said Steve Madden, remembering his first experience working in a warehouse in a shoe shop on Long Island and then as a salesperson in the local Toulouse and Jildor stores, where he fell in love with shoes.

25 years of activity has been "an interesting journey," according to Steve Madden in a Miami Herald interview. What is his favorite memory? My first store in SoHo. Selling my first pair of shoes was a wonderful memory. I remember they were a pair of brown suede ankle boots. I was so delighted that someone would come into a store with my name. That's the greatest feeling of all. Better than money", said Steve.

Inspired by rock and roll with a pinch of sex appeal and an urban imprinting, Steve Madden creations have caught the attention of celebrities such as Katy Perry, Rihanna, Lady Gaga and Heidi Klum; recently his creations were worn by the actresses and singers Zendaya and Victoria Justice and by the American female country duo Maddie & Tae. When Snooki, the star of the American reality show Jersey Shore, posted a selfie of her wearing a pair of Steve Madden sandals with heels on Instagram, it quickly received 80 thousand likes.

Grottini Advanced Retail World has collaborated with Steve Madden to develop the new store design concept of his brand. The Grottini team sends their best wishes to Steve Madden for his first 25 years of activity, wishing that the next 25 years will be an even more interesting journey.

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