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On September 13th, IRDC’s signature visual merchandising challenge returns for its 11th annual year, with six attendee teams vying for bragging rights (and the coveted Iron Merchant sashes). Using a range of materials and a surprise "secret ingredient" provided on-site, teams will conceive and create a themed display in an hour, while the rest of us cheer, jeer and raise a glass to fast-thinking creativity. Votes from fellow attendees determine the winning team, to be announced at Thursday’s VMSD Awards Luncheon. Sign up to participate – or spectate – when you register.
The Iron Merchant Challenge was created and hosted by Joe Baer, visionary and creative Founder of ZenGenius and a member of Grottini Advanced Retail World Board of Directors.
For more information visit: irdconline.com