2016 Prime Day wins hands down

Amazon record sales for the second edition of Prime Day

Amazon’s 2016 Prime Day, a promotional event for customers subscribed to Amazon service, took place on Tuesday July 12th and was Amazon’s biggest global sales day ever, surpassing Prime Day 2015 by more than 60%.

Amazon shattered global sales records on Prime Day. Among the most important data, Amazon shows that on July 12 the largest number of devices were sold internationally.

Shoppers globally bought:
- over 2 million toys
- more than 1 million pairs of shoes
- more than 90,000 TVs
- hundreds of thousands of Kindle e-readers

Another interesting fact concerns the way orders were made. Prime orders on the Amazon app have more than doubled from last year.

Top selling items by country, excluding Amazon devices:
U.S.: Instant Pot 7-in-1 Multi-Functional Pressure Cooker
UK: Oral-B Pro 6000 CrossAction Electric Toothbrush with Bluetooth Connectivity and Smart Series
Spain: SanDisk USB memory stick
Japan: Calbee Breakfast Cereal 800 grams
Italy: Lexar JumpDrive
Germany and Austria: Tefal Jamie Oliver Frying Pan
France and Belgium: Game of Thrones DVD – season 1 to 4
Canada: Sennheiser HD 598 Special-Edition Over-Ear Headphones


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