Is December 23rd
the new Black Friday?

Incoming sales records according to RetailNext estimates.

Black Friday, or better yet, the Friday after Thanksgiving, called "Black Friday", saw amazing figures in 2016. However, according to RetailNext estimates, the biggest shopping day in terms of sales is expected to be Friday, December 23. This is the first time in many years that Black Friday has lost its title as the biggest shopping day of the holiday season.

"This year, with Christmas falling on a Sunday, most shoppers will want to cut short their shopping early on Saturday, leaving the day before, Friday, as retail's biggest opportunity for sales" states Shelley E. Kohan, vice president of retail consulting at RetailNext.

RetailNext forecasts a 3% year-over-year (YoY) lift in sales, driven in part by a 14% increase in YoY sales through digital channels, and reminds us to also keep an eye on Super Saturday, December 17.

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