LULU INTERNATIONAL, a customer of Grottini Retail Environments, with LULU HYPERMARKETS, SUPERMARKETS and DEPARTMENT STORES, controls 32% of the Middle East's retail market, with 136 outlets across the GCC, India, Egypt, Malaysia and Indonesia. For the launch of the first sales outlet as REO chose Bahrain.

The new Value Retail brand allows the group to reach new consumer targeting in the clothing and accessories sector for the whole family and continue the business mission to "offer its customers unmatched quality while exploring new market opportunities."

The new format, developed on spaces of about 800 square meters, offers essential design furnishings to the utmost flexibility in displaying and enhancing the product, materials and finishes in line with the dynamic character of the brand with color accents in all the sections and light and airy environments thanks to the extensive pathways that allow easy customer exploration.

Grottini Retail Environments is pleased to have been selected to continue supporting Lulu Group for this new format, for which further 15 new stores are expected in the current year.