Customer experience and digital life for the new concept store

TIM is the leading Italian group of information and communication technology and a national digital partner. Abroad is one of the most important players in the Brazilian market, as well as being active in the rest of Europe, America, Africa and Asia. Since 2016 TIM, with the motto "Always. Everywhere. Better"has given shape to a fixed and mobile network offering for everyone, becoming an industrial and technological player with innovative products and services based on quality platforms.

And from this point of view, the new 2017 format was created by Gas Studio, which led to the creation of the new TIM flagship stores in some important Italian cities. Grottini Retail Environments oversaw the turnkey construction of the two Sicilian Flagships, respectively in Palermo and Catania.

The new generation flagship stores are characterized by an extensive area (170 square meters and 160 square meters), a prestigious location with high pedestrian traffic. The spaces are presented as technological showcases with dedicated areas: from smart home to entertainment and gaming, to office with excellent products.

All the furniture is made of anodised aluminum from 3 to 20 mm, laser cut and custom curvred, with mirrored and satin glass inserts. The walls covered in aluminum are enriched by monitors and videowalls that reproduce multimedia contents managed remotely to involve and make a better brand experience to customers. Each showcase is enhanced by bright blue frames to highlight the large glazed fronts. The lighting, obtained from backlit barrisol ceilings with LED strips and adjustable track spotlights, has been designed to give greater prominence to the display of products and their quality.

The spaces were designed to improve the customer experience and enhance the offer of products and services related to digital life.

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