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Huawei Experience Store awarded by
the Retail Design Institute

Ambitious award given in New York during the 47th Awards Gala & Fundraiser

The successes linked to the collaboration between Grottini Retail Environments and designer Alessandro Luciani for Huawei continue: the first European Experience Store, at the CityLife Business & Shopping District in Milan, has been named winner of the 47th Awards Gala & Fundraiser.

The award, organized by the prestigious Retail Design Institute of New York, is a recognition dedicated to the most interesting and innovative projects in the field of retail experiences. The awards ceremony took place on May 23rd at Chelsea Piers in NYC, with the nomination of the winners and a crowdfunding initiative for the creation of scholarships for the students of the Institute.

For the "Store of the Year 2017" prize there were over 30 finalists, winners in their respective categories, in the fields of architecture, design, store planning, visual merchandising, set-up, sustainability, design graphics and digital and technological integration.

Grottini Retail Environments is proud to have contributed to the creation of the Huawei Experience Store, in partnership with the designer Alessandro Luciani who oversaw the conception and creative direction. The project has gained great visibility, above all for redefinition of the concept of an experience store able to offer new content based on innovation, design, avant-garde architecture and eco-sustainability.

That this reality meets the objectives of the Chinese multinational is confirmed in the words of James Zou, General Manager Huawei Cbg Italy: "Huawei Experience Store is a laboratory for us to test the most innovative solutions in our field and to experiment a new approach that gives more space to personalized experiences created around an increasingly attentive and demanding customer ".

Find out more about the project

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