UNKNOWN at the London
Design Festival

New experiential sales ideas

The latest edition of the London Design Festival hosted UNKNOWN, an installation created in collaboration with Falmouth University designers and students.

UNKNOWN is made of biodegradable foam, but first of all, it is an immersive and realistic experience, as buyers discover the packs contained within the structure "digging" inside it. But there is also another element that makes this experience unique and fascinating: during the "search" for the pack, a desk encourages interaction and conversation between the participants.

Fay Freeman of Falmouth University explains: "We want to explore how retailers can develop meaningful and human elements to improve the store experience." This project is aimed primarily at Millennials, who are more interested in sharing experiences on social media than buying objects.

Join our Newsletter

Si rimanda a quanto contenuto nella privacy e cookie ed in particolare si informa l'utente che attraverso la compilazione del form che precede e l'invio della sua richiesta autorizza il Titolare del trattamento, al trattamento dei dati personali forniti per l'invio di newsletter, mail, posta, per il ricevimento di telefonate, fax, messaggistica aventi ad oggetto e per contenuto informazioni anche di natura commerciale, promozionale, in relazione ai prodotti o ai servizi forniti dal Titolare del trattamento o da terzi soggetti. ×

Newsletter Archive

ARE International Council of Shopping Center Retail Institute Middle East Council of Shopping Center POPAI