Roll is the solution proposed by Goodyear
for the purchase and installation of tires, a format dedicated to all demographic classes, that is especially popular with Millennials. The first four showrooms were inaugurated in Washington, D.C and respond to the buying preferences of consumers who choose based on: practicality, efficiency, possibility to buy online and at the physical store.
This direction is also confirmed by the design of the showrooms, with an appealing and trendy aesthetic, far from the classic image of the workshop.
"Customers can choose when, where and how to install their tires and have complete control of the process, from start to finish. Goodyear is eliminating the waiting room and giving people time to do the things they really want to do
", said Fred Thomas, vice president and general manager of Goodyear Retail.
Customers can buy on the Roll site or directly at the store and, for tire replacement, choose whether to bring their vehicle to the showroom, choose a place for vehicle pick up and return with a specialist, or activate home delivery for a replacement, thanks to Roll mobile operators.