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Retail
Grottini for Arval

Arval Italia, a multinational company of the BNP Paribas group specialized in long-term car rentals, has launched its new network dedicated to "premium" mobility services. Among the more than 10,000 repair shops affiliated with the company, 750 "first class" ones have been selected for assistance, delivery and maintenance of the vehicles. After a meticulous preparation process, the first 150 Arval Premium Centers (multi-service facilities of excellence) and 600 Arval Centers (specialists in individual services) were presented.

Grottini Retail Environment, chosen as a partner for the new development, first carried out an analysis and did redesign work, creating the new image of the Arval Premium Centers. Thanks to the creative contribution of the designer Alessandro Luciani, a concept has been developed that can be adapted to the various selected workshops, redefining them under a single Arval style.

The development and realization of all the components of the new project, subsequently carried out, has provided new illuminated signs for the exteriors, designed to make the workshop's "Premium" connotation immediately recognizable. The signage totem and signs for the car delivery areas, designed to be intuitive and easy to read, are made of metal and are specially treated for outdoor use. All are marked with the Arval logo.

Within the Premium Centers, every single element, designed and created exclusively for Arval, has been designed to offer the customer the best possible welcome and experience.

The reception area has been designed to be easily identifiable thanks to the repetition of the green color of the brand, and is also used in the waiting room, redefined as a "lounge". It is made up of new furnishing elements as well as interchangeable graphics, related to visual communication, made with the exceptional patented material Visual Magnetics® which is easily usable and transportable. The flexibility of the project and of all the furnishing elements allows an easy adaptability to the various types of each Arval Premium Center, maintaining a unique and coordinated image.

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