From May 14 to May 16, the 2019 World Retail Congress
was held in Amsterdam. During this annual event, the participants meet and discuss issues concerning the world of retail at a global level
. Among the themes discussed, some have been more debated and mentioned more often. These serve as excellent food for thought for anyone who is part of the retail world.
The first concerns the spirit of adaptation
necessary for the retailer to be able to survive increasingly pressing and fast rhythms
. We are not just talking about technology and online-offline, but also about how the various markets
are now constantly changing
. To be able to keep up with the times and not remain hopelessly behind, it is necessary to adopt a vision of constant evolution.
The second theme is innovation
. By now, those in the retail world are constantly searching for new ways to capture the customer's attention
, reinventing themselves and always offering new ranges, new products and new ways of communicating.
The third theme is customers
. Simply saying that they are at the centre of all retailers' commercial strategies
would be rather incomplete
. It is also necessary to understand their attitudes, their way of being, and to analyze their behaviour. This has led to a more meticulous personalization of the customer's shopping experience
, who wants to be assisted in every way
and for which convenience
is no longer just about price, but also about saving time
Finally, the theme of consistency
. The concepts expressed above must all come together under a single logical thread that can reinforce the value of the brand