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In times of e-commerce, does it make sense to keep focusing on physical stores?
Interview with Leonardo Del Vecchio – Luxottica

The Italian entrepreneur founded Luxottica, the largest producer and distributor of eyewear which merged with French Essilor two years ago. Just a few days ago EssilorLuxottica announced the acquisition of GrandVision, a transaction worth over 7 billion euros.

The group's direct stores will therefore pass from 10 thousand to over 17 thousand, with the aim of focusing on innovation and digital transformation, quality, and service to consumers.

This choice was also reiterated in a recent interview. When asked if it still made sense in times of e-commerce to focus on the physical store, entrepreneur Del Vecchio expressed himself in this way: "Absolutely yes. It is precisely this investment that will give us the right dimensions to translate our vision of omnichannelism into the market, which sees in the physical the enabling junction of a series of services that travel online. Digital is the future, but to support sales on these channels there is a need for physical places to guarantee product experience, customization and after-sales services, but also the life of our products over time."

Fonte: corriere.it

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