A TECHNOLOGICAL EXPERIENCE

HONOR

HONOR AND ITS FIRST ITALIAN BOUTIQUE AT THE MEDIAWORLD TECH VILLAGE IN MILAN

Inside the MediaWorld Tech Village on Viale Certosa, HONOR opens its first physical boutique in Italy. An experience center dedicated to technology, the project marks a strategic milestone, strengthening an important partnership with MediaWorld.

CLIENT

HONOR

SERVICES

Construction Engineering
Procurement & Specification Authoring
Project Management
Value Engineering
Store Fixture
Production & Installation

LOCATION

Mediaworld Certosa, Milan, Italy

CHALLENGE

The challenge was to translate the concept developed by HONOR’s headquarters into reality, adapting it to the technical and specific requirements of the Milan location. With this opening, HONOR introduces an advanced technological experience that goes beyond the traditional concept of a store and product display.

SOLUTION

The result stands out for its clean style, with customized furnishings and integrated solutions designed to fully enhance the devices. Our turnkey intervention also included systems installation, flooring, coordinated finishes, as well as the coordination and management of all development phases.

The opening of the first HONOR boutique in Italy at the Tech Village in Milan Certosa represents a significant milestone for our brand. This space not only allows us to showcase our technological ecosystem in a dedicated environment, but also strengthens our strategic collaboration with MediaWorld, a key commercial partner. Together, we aim to offer Italian customers an innovative and high-quality technological experience.

Pier Giorgio Furcas
Sales Director of HONOR Technologies Italy

BEYOND THE LIMITS OF THE STORE

Inside the new HONOR store, technology and design coexist within a modern and engaging aesthetic that encourages discovery and interaction. Visitors can test devices firsthand, experiencing the purchasing journey as a moment of exploration and learning.

The Tech Village in Milan Certosa itself is conceived as a “contemporary piazza,” where architecture and innovation merge into a new model of shopping experience.

TECHNOLOGY, ABOVE ALL

HONOR’s first boutique in Italy was conceived as a space for connection, experience, and engagement. Here, technology becomes more tangible, explorable, and personal — a place to discover, learn, and interact with innovation, strengthening the bond between brand and consumer through a seamless and direct experience.