URBAN
EVOLUTION

K-WAY

K-WAY RENOVATES ITS ICONIC MILAN STORE IN THE DUOMO AREA

Our long-standing collaboration with K-Way has led to the creation of the brand’s new flagship store in the very heart of Milano, located in Galleria Vittorio Emanuele II. This project strengthens the brand’s identity and stands as a benchmark initiative in the year of the company’s 60th anniversary.

CLIENT

K-Way

SERVICES

Value Engineering
Store Fixture
Production & Installation

LOCATION

Galleria Vittorio Emanuele, Milan, Italy

DESIGN

Andrea Caputo Studio

CHALLENGE

The goal was to renew an iconic space in the center of Milan while preserving K-Way’s identity and, at the same time, projecting it into the future reinforcing the brand’s positioning through an urban, contemporary experience designed to captivate all generations.

SOLUTION

Based on the design by Andrea Caputo Studio, we created a two-level store characterized by linear furnishings and a minimalist aesthetic, conceived as a reference model for the brand’s future retail developments.

This opening represents a fundamental step in our expansion journey and introduces an innovative transformation of the brand’s visual concept, through which we reaffirm our strong commitment to enriching our customers’ experience.

Lorenzo Boglione and Alessandro Boglione
Co-CEOs, K-Way

CONTEMPORARY DESIGN,
EVOLVING STYLE

The new K-Way flagship stands out for its minimalist appeal. Steel finishes, neutral tones, and soft, diffused lighting create a refined atmosphere. Elements such as wooden planks, white joints, and metallic surfaces establish a balanced dialogue between materiality and technical rigor. The gradient wall at the back, created with digitally printed film, introduces a dynamic, ever-changing dimension that reflects K-Way’s evolving identity. A concept store designed to grow and become an international benchmark.

FROM AN IDEA,
60 YEARS OF SUCCESS

Founded in Parigi in 1965, K-Way revolutionized rainwear with a lightweight, waterproof, foldable jacket that became an icon of functionality. Today, the brand continues to stand out for its ability to evolve without losing authenticity.

The secret to its success lies in continuous innovation and in its capacity to remain relevant, engaging different generations through a universal language. With the Milan store, we celebrate this legacy, strengthening the dialogue between heritage and contemporaneity.