SPACE FOR COLLABORATION

AMPLIFON

AMPLIFON: A NEW IMAGE FROM MILAN RIPAMONTI

Our collaboration with Amplifon marks the beginning of an ambitious transformation: redefining the entire European retail network, starting from the headquarters on Via Ripamonti in Milano.

CLIENT

Amplifon

SERVICES

Value Engineering
Store Fixture
Production & Installation

LOCATION

Milan, Genoa, Barcelona, Zaragoza, Paris, Liège, Berlin

DESIGN

BBA Studio

CHALLENGE

The key challenge was ensuring replicability. The project had to guarantee design consistency, quality, and performance across all contexts. The Milan Ripamonti prototype was conceived as a benchmark model, also integrating smart assembly and design systems.

SOLUTION

The concept, developed by BBA Studio, was based on the idea of a bright, open, and stylistically engaging space. Our intervention combined design, technology, and logistical optimization, creating dynamic and functional environments that reflect Amplifon’s identity.

People, innovation, and growth are our drivers. (...) Innovation is a key component in delivering the best service to those who turn to Amplifon worldwide. Technology enables us to integrate the physical store experience — which remains irreplaceable — with new approaches, creating an omnichannel experience.

Enrico Vita
CEO of Amplifon

MODERN AND
COLLABORATIVE IDENTITY

The design of the Via Ripamonti headquarters enhances natural light, spatial fluidity, and color, shaping an environment that is visually appealing and comfortable to experience — encouraging internal collaboration and well-being.

Technological integration makes the headquarters not only highly functional but also a true expression of the brand’s values of innovation and adaptability, responsive to its context and close to people.

A STRATEGIC ROLLOUT

The Milan project represents the starting point of a forward-looking growth strategy for Amplifon’s network across Europe. Beginning with Via Ripamonti, the new concept has been rolled out in stores across major European cities, including Barcelona, Zaragoza, Paris, Liège, and Berlin.

The result is a new, distinctive, and immediately recognizable design language.