Works - Grottini https://www.grottini.com/works/ We create places together Fri, 20 Feb 2026 15:41:28 +0000 it-IT hourly 1 https://wordpress.org/?v=6.1.1 https://www.grottini.com/wp-content/uploads/2023/02/grottini_symbol.svg Works - Grottini https://www.grottini.com/works/ 32 32 THE NORTH FACE https://www.grottini.com/works/the-north-face/ Fri, 20 Feb 2026 11:15:36 +0000 https://www.grottini.com/?post_type=works&p=4832 THE NORTH FACE
FIFTH AVENUE

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THE NORTH FACE FIFTH AVENUE

THE NORTH FACE

THE LARGEST THE NORTH FACE FLAGSHIP STORE IN THE WORLD, IN NEW YORK CITY

A prestigious collaboration developed with The North Face led to the creation of the brand’s largest flagship store in the world, inaugurated in November 2025 on Fifth Avenue in New York City.

CLIENT

THE NORTH FACE

SERVICES

Value Engineering
Store Fixture
Production & Installation

LOCATION

Fifth Avenue, New York City

CHALLENGE

Translating a furnishing vision into an experience capable of reflecting the brand was our challenge. The project brings mountaineering to Manhattan, with surfaces and furnishings that respect The North Face’s DNA and draw inspiration from the power of the elements.

SOLUTION

With our distinctive approach, “we create places together,” we developed a co-design process in close collaboration with the brand, placing technical expertise and a shared vision at the center. We curated every furnishing element, from engineering and prototyping through to custom production.

Pushing the boundaries of how people live their outdoor lives is fundamental to our philosophy, and our Fifth Avenue flagship store is an example of the direction we are heading (...). From marketing to retail (...), we are creating immersive experiences that spark emotion, celebrate heritage, and bring the spirit of outdoor adventure into the heart of Manhattan.

Dennis Seydel
Chief Marketing Officer of The North Face

PERFORMANCE, INNOVATION
AND SUSTAINABILITY

The environment evokes a vertical journey toward high altitude, reinterpreting the alpine exploration experience. Brushed and painted aluminum, selected to enhance protection, ensures strength, durability, and sustainability. Logistics also contributed to this overall vision: thanks to a flat-pack transport system, we reduced volume and environmental impact, creating a store that combines respect for nature with technical innovation — fully aligned with the spirit of The North Face.

NATURE IN MANHATTAN

The North Face has always embodied the spirit of extreme exploration, combining high performance and design. With this flagship store, the brand pays tribute to the alpine landscape by blending nature with the urban context. The result is an engaging and immersive experience, enhanced by a large LED screen that amplifies and digitalizes the brand’s identity, projecting a visual narrative of expeditions and extreme climbs across walls and ceiling.

MORE CREATIONS

MORE PLACES
 

TIM

TIM

NEW PLACES
A PHONE CALL AWAY

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]]> K-WAY https://www.grottini.com/works/k-way/ Thu, 19 Feb 2026 10:05:00 +0000 https://www.grottini.com/?post_type=works&p=4854 URBAN
EVOLUTION

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URBAN
EVOLUTION

K-WAY

K-WAY RENOVATES ITS ICONIC MILAN STORE IN THE DUOMO AREA

Our long-standing collaboration with K-Way has led to the creation of the brand’s new flagship store in the very heart of Milano, located in Galleria Vittorio Emanuele II. This project strengthens the brand’s identity and stands as a benchmark initiative in the year of the company’s 60th anniversary.

CLIENT

K-Way

SERVICES

Value Engineering
Store Fixture
Production & Installation

LOCATION

Galleria Vittorio Emanuele, Milan, Italy

DESIGN

Andrea Caputo Studio

CHALLENGE

The goal was to renew an iconic space in the center of Milan while preserving K-Way’s identity and, at the same time, projecting it into the future reinforcing the brand’s positioning through an urban, contemporary experience designed to captivate all generations.

SOLUTION

Based on the design by Andrea Caputo Studio, we created a two-level store characterized by linear furnishings and a minimalist aesthetic, conceived as a reference model for the brand’s future retail developments.

This opening represents a fundamental step in our expansion journey and introduces an innovative transformation of the brand’s visual concept, through which we reaffirm our strong commitment to enriching our customers’ experience.

Lorenzo Boglione and Alessandro Boglione
Co-CEOs, K-Way

CONTEMPORARY DESIGN,
EVOLVING STYLE

The new K-Way flagship stands out for its minimalist appeal. Steel finishes, neutral tones, and soft, diffused lighting create a refined atmosphere. Elements such as wooden planks, white joints, and metallic surfaces establish a balanced dialogue between materiality and technical rigor. The gradient wall at the back, created with digitally printed film, introduces a dynamic, ever-changing dimension that reflects K-Way’s evolving identity. A concept store designed to grow and become an international benchmark.

FROM AN IDEA,
60 YEARS OF SUCCESS

Founded in Parigi in 1965, K-Way revolutionized rainwear with a lightweight, waterproof, foldable jacket that became an icon of functionality. Today, the brand continues to stand out for its ability to evolve without losing authenticity.

The secret to its success lies in continuous innovation and in its capacity to remain relevant, engaging different generations through a universal language. With the Milan store, we celebrate this legacy, strengthening the dialogue between heritage and contemporaneity.

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REGUS

Regus coworking Grottini

REGUS

HUMAN APPROACH AND FLEXIBLE WORKPLACES

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]]> AMPLIFON https://www.grottini.com/works/amplifon/ Wed, 18 Feb 2026 08:48:22 +0000 https://www.grottini.com/?post_type=works&p=4842 SPACE FOR COLLABORATION

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SPACE FOR COLLABORATION

AMPLIFON

AMPLIFON: A NEW IMAGE FROM MILAN RIPAMONTI

Our collaboration with Amplifon marks the beginning of an ambitious transformation: redefining the entire European retail network, starting from the headquarters on Via Ripamonti in Milano.

CLIENT

Amplifon

SERVICES

Value Engineering
Store Fixture
Production & Installation

LOCATION

Milan, Genoa, Barcelona, Zaragoza, Paris, Liège, Berlin

DESIGN

BBA Studio

CHALLENGE

The key challenge was ensuring replicability. The project had to guarantee design consistency, quality, and performance across all contexts. The Milan Ripamonti prototype was conceived as a benchmark model, also integrating smart assembly and design systems.

SOLUTION

The concept, developed by BBA Studio, was based on the idea of a bright, open, and stylistically engaging space. Our intervention combined design, technology, and logistical optimization, creating dynamic and functional environments that reflect Amplifon’s identity.

People, innovation, and growth are our drivers. (...) Innovation is a key component in delivering the best service to those who turn to Amplifon worldwide. Technology enables us to integrate the physical store experience — which remains irreplaceable — with new approaches, creating an omnichannel experience.

Enrico Vita
CEO of Amplifon

MODERN AND
COLLABORATIVE IDENTITY

The design of the Via Ripamonti headquarters enhances natural light, spatial fluidity, and color, shaping an environment that is visually appealing and comfortable to experience — encouraging internal collaboration and well-being.

Technological integration makes the headquarters not only highly functional but also a true expression of the brand’s values of innovation and adaptability, responsive to its context and close to people.

A STRATEGIC ROLLOUT

The Milan project represents the starting point of a forward-looking growth strategy for Amplifon’s network across Europe. Beginning with Via Ripamonti, the new concept has been rolled out in stores across major European cities, including Barcelona, Zaragoza, Paris, Liège, and Berlin.

The result is a new, distinctive, and immediately recognizable design language.

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]]> HONOR https://www.grottini.com/works/honor/ Tue, 17 Feb 2026 09:10:43 +0000 https://www.grottini.com/?post_type=works&p=4848 A TECHNOLOGICAL
EXPERIENCE

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A TECHNOLOGICAL EXPERIENCE

HONOR

HONOR AND ITS FIRST ITALIAN BOUTIQUE AT THE MEDIAWORLD TECH VILLAGE IN MILAN

Inside the MediaWorld Tech Village on Viale Certosa, HONOR opens its first physical boutique in Italy. An experience center dedicated to technology, the project marks a strategic milestone, strengthening an important partnership with MediaWorld.

CLIENT

HONOR

SERVICES

Construction Engineering
Procurement & Specification Authoring
Project Management
Value Engineering
Store Fixture
Production & Installation

LOCATION

Mediaworld Certosa, Milan, Italy

CHALLENGE

The challenge was to translate the concept developed by HONOR’s headquarters into reality, adapting it to the technical and specific requirements of the Milan location. With this opening, HONOR introduces an advanced technological experience that goes beyond the traditional concept of a store and product display.

SOLUTION

The result stands out for its clean style, with customized furnishings and integrated solutions designed to fully enhance the devices. Our turnkey intervention also included systems installation, flooring, coordinated finishes, as well as the coordination and management of all development phases.

The opening of the first HONOR boutique in Italy at the Tech Village in Milan Certosa represents a significant milestone for our brand. This space not only allows us to showcase our technological ecosystem in a dedicated environment, but also strengthens our strategic collaboration with MediaWorld, a key commercial partner. Together, we aim to offer Italian customers an innovative and high-quality technological experience.

Pier Giorgio Furcas
Sales Director of HONOR Technologies Italy

BEYOND THE LIMITS OF THE STORE

Inside the new HONOR store, technology and design coexist within a modern and engaging aesthetic that encourages discovery and interaction. Visitors can test devices firsthand, experiencing the purchasing journey as a moment of exploration and learning.

The Tech Village in Milan Certosa itself is conceived as a “contemporary piazza,” where architecture and innovation merge into a new model of shopping experience.

TECHNOLOGY, ABOVE ALL

HONOR’s first boutique in Italy was conceived as a space for connection, experience, and engagement. Here, technology becomes more tangible, explorable, and personal — a place to discover, learn, and interact with innovation, strengthening the bond between brand and consumer through a seamless and direct experience.

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]]> ITA AIRWAYS https://www.grottini.com/works/ita-airways/ Mon, 16 Feb 2026 10:07:22 +0000 https://www.grottini.com/?post_type=works&p=4859 THE LUXURY
OF HOSPITALITY

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THE LUXURY OF HOSPITALITY

ITA AIRWAYS

ITA AIRWAYS INAUGURATES ITS FIRST HANGAR LOUNGE IN FIUMICINO

Hangar Lounge is the new airport experience by ITA Airways. Located at Aeroporto di Roma Fiumicino, it stands as a manifesto of the airline’s identity. The project also marks a milestone for Grottini, appointed to deliver this first global lounge.

CLIENT

ITA Airways

SERVICES

Construction Engineering
Procurement & Specification Authoring
Project Management
Value Engineering
Store Fixture
Production & Installation

LOCATION

Fiumicino Airport, Rome, Italy

DESIGN

Robilant & Associati

CONSTRUCTION SUPERVISOR

Marco Colonnelli, MC Architettura
e Design SRL

CHALLENGE

The goal was to transform a waiting area into a space that celebrates contemporary Italian identity through design, comfort, and a culture of hospitality — creating a place where the journey begins even before takeoff.

SOLUTION

We translated the identity of the new ITA brand into a highly distinctive physical environment, integrating leading examples of Italian design excellence within a technically complex airport setting.

Hangar Lounge strengthens ITA Airways’ mission as an ambassador of Made in Italy worldwide, both in the air and on the ground, promoting the culture, talent, and innovative spirit of our country.

Sandro Pappalardo
Chairman of ITA Airways

ITALIAN IDENTITY
AS AN EXPERIENCE

Hangar Lounge is an exclusive environment, accessible only to First Class passengers and Executive members. It showcases the very best of Made in Italy through iconic brands such as Poltrona Frau, B&B Italia and Campari Group, which also curated the bar’s branding.

Here, the striking “sky wall” behind the counter changes color according to events, transforming the space into a dynamic scenography and making every stay a distinctly Italian experience.

A MANIFESTO
OF STYLE

Every area has been designed to ensure comfort, ergonomics, and fluid circulation, while maintaining an architectural language consistent with ITA Airways’ new visual identity.

Through materials, furnishings, lighting, and gastronomy, the project celebrates Italy’s creative heritage, redefining the concept of airport waiting and transforming it into a premium experience.

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]]> DHL https://www.grottini.com/works/dhl/ Fri, 29 Mar 2024 14:44:09 +0000 https://www.grottini.com/?post_type=works&p=4274 A PILOT PROJECT
THAT DELIVERED

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A PILOT PROJECT THAT DELIVERED

DHL

LOREM IPSUM DOLOR SIT

Lorem ipsum dolor sit DHL

CLIENT

DHL

SERVICES

Strategy & Design
Store Interiors

LOCATION

Castenedolo, Brescia, Italy

CHALLENGE

The realization of the DHL place in Castenedolo faced all the difficulties typical of a pilot project. This was the blueprint for many more to come.

SOLUTION

To communicate with a vast international audience with the ultimate goal of making the brand’s values transpire, such as the idea of the contemporary romantic that characterizes the Italian fashion house.

Lorem ipsum

John Doe Project Manager, Grottini

LOREM IPSUM DOLOR SIT

Lorem ipsum

LOREM IPSUM

Lorem ipsum

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]]> TWINSET https://www.grottini.com/works/twinset/ Fri, 29 Mar 2024 14:31:49 +0000 https://www.grottini.com/?post_type=works&p=4238 AN ITALIAN ROSE
IN THE DUBAI DESERT

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AN ITALIAN ROSE IN THE DUBAI DESERT

TWINSET

ITALIAN ELEGANCE AT THE DUBAI MALL WITH TWINSET

The TWINSET store realized by Grottini at the Dubai Mall is a 124 square meters shop where you can experience Italian style in one of the five largest shopping centers in the World.

CLIENT

TWINSET

SERVICES

Strategy & Design
Store Interiors

LOCATION

Dubai Mall, Dubai

CHALLENGE

The store had to be an example of elegance and femininity typical of Made in Italy fashion, and it had to create interest among thousands of exhibition spaces from the best international brands.

SOLUTION

To communicate with a vast international audience with the ultimate goal of making the brand’s values transpire, such as the idea of the contemporary romantic that characterizes the Italian fashion house.

A nice synergy was immediately created between TWINSET and Grottini. I felt a part of the brand's philosophy, which allowed us to better implement the store by combining our skill and vision in an ideal synthesis to achieve the same result.

Luana Santarelli Project Manager, Grottini

It was a decidedly challenging and rewarding project. The precious details requested by the customer to represent Made in Italy in the exclusive Dubai Mall, have allowed us to explore new manufacturing techniques, unique designs, with optimal results for both companies. Now we are already onto the creation of the next stores, thanks to the synergistic path made together during this first launch.

Tommaso Minghi Head of Project Engineer, Grottini

A HISTORY OF CLASS AND HARMONY

TWINSET was founded in 1987 in Carpi (Modena), and in a few years became a reality of global importance thanks to its knitwear collections. It then also expand into the underwear and beachwear market. In 2012 it was acquired by Carlyle Group, but still firmly maintains its roots in the futuristic headquarters of Carpi, strengthening the link with Italy thanks to the rebranding that changed the name of the company to TWINSET Milan.

THE START OF A NEW WORKING RELATIONSHIP

After this first successful project, Grottini will be involved in two other challenges with the aim of, once again, capture the soul of a brand to make it stand out at its best, always creating places that elevate the human experience, this time at the Palm Nakheel Mall and Mirdif City Center.

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]]> TIM https://www.grottini.com/works/tim/ Wed, 03 May 2023 13:14:10 +0000 https://www.grottini.com/?post_type=works&p=3324 NEW PLACES
A PHONE CALL AWAY

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NEW PLACES A PHONE CALL AWAY

TELECOM ITALIA S.P.A.

RENOVATING COMMUNICATION WITH TIM

Grottini oversaw the turnkey construction of two Sicilian TIM Flagships stores, respectively in Palermo and Catania, highlighting the main selling points of the brand.

CLIENT

Telecom Italia S.p.A.

SERVICES

Strategy & Design
Value Engineering
Store Interiors
Digital Experience
General Contracting

LOCATION

Italy, multiple locations

DESIGN

Gas Studio

CHALLENGE

To show the natural tendency that the brand has towards innovation, technology and quality.

SOLUTION

A furniture enriched by monitors and video walls that reproduce multimedia contents managed remotely to engage and give a better brand experience to the customers. Some LED strips were also used to give greater prominence to the display of products and their quality.

BRANDING THROUGH
EXPERIENCE

The collaboration with VF Corporation reflects the Grottini approach and culture: “We is greater than me”. It was an opportunity to combine different skills for the creation of digital and immersive places, interpreting the concept and narrating the brand’s values. The result is a phygital place oriented towards the experience of the final consumer.

TECHNICAL DETAILS

All the furniture is made of anodised aluminum from 3 to 20 mm, laser cut and custom curved, with mirrored and satin glass inserts. The walls are covered in aluminum, sporting video walls.

Each showcase is enhanced by bright blue frames to highlight the large glazed fronts. The lighting uses backlit barrisol ceilings with LED strips and adjustable track spotlights.

ABOUT THE BRAND

TIM is the leading Italian group of information and communication technology and a national digital partner. Abroad it is also one of the most important players in the Brazilian market, as well as being active in the rest of Europe, America, Africa and Asia. 

Since 2016 TIM, with the motto “Always. Everywhere. Better”, offered a landline and mobile network service for everyone, thus becoming an industrial and technological player with innovative products and services based on quality platforms.

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]]> STEVE MADDEN https://www.grottini.com/works/steve-madden/ Wed, 03 May 2023 12:55:31 +0000 https://www.grottini.com/?post_type=works&p=3278 NYC URBAN LIFESTYLE
IN ONE PLACE

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NYC URBAN LIFESTYLE IN ONE PLACE

STEVE MADDEN

A LONGSTANDING COLLABORATION BETWEEN GROTTINI AND STEVE MADDEN

After many years of constant evolution and in close collaboration, Grottini strengthened its partnership with Steve Madden Ltd by supporting all phases of project implementation, from concept to technical and executive aspects in many stores around the World.

CLIENT

STEVE MADDEN Ltd

SERVICES

Strategy & Design
Store Interiors
Digital Experiences

LOCATION

USA, Europe, United Arab Emirates, China, Mexico, Salvador, Guatemala, Israel, Kuwait, Lebanon, India, Paraguay, Poland, South Africa, Latvia, Lithuania

DESIGN

Grottini

CHALLENGE

To convey the hectic and vibrant mood of the streets of New York in every Steve Madden store across the World, meeting different people and sensibilities.

SOLUTION

Creating a new store design that not only offers a stylistic declination of the Steve Madden brand, but is also a dynamic and modern tool for an engaging shopping experience (even online thanks to integrated sales technologies).

Queens is my home, I was born in Queens so it's nice to come home.

Steve Madden on the Queens store, created by Grottini

A CONCEPT INSPIRED BY QUEENS, NEW YORK

In the Queens store, a 90 square meters place in the center of the popular neighborhood of the Big Apple, the design takes the mood of the streets of New York, the place where new trends are born and met, without losing the right mix of sensuality, roughness and courage.

STYLISTIC CHOICE

The design is contemporary, with elements of stylistic contamination that underlines the strong casual personality of the brand. Materials, surfaces and colors used are different, and the roughness and heavy tones of cement meet the warm and natural grades of wood.

The continuity in the walls, without any separation between the store areas, together with the accessory displays respond to the need to have a visual uniformity, maintaining flexibility in displaying the items and restoring the image of an open, practical and emotional space.

NUMBERS AND NAMES
OF THE BRAND

The Steve Madden brand stems from a clear vision: to revolutionize the footwear industry with iconic and creative designs. Today the company boasts millions of customers all over the world, winning the admiration of the most famous celebrities of international glamor such as Heidi Klum, Katy Perry, Lady Gaga, Rihanna, Taylor Swift and Kate Moss.

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]]> LENOVO https://www.grottini.com/works/lenovo/ Mon, 20 Feb 2023 16:05:33 +0000 https://www.grottini.com/?post_type=works&p=717 BREAKING NEW DIGITAL
GROUNDS

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BREAKING NEW DIGITAL GROUNDS

LENOVO

THE FIRST LENOVO STORE IN EUROPE

We had the pleasure to create the first Lenovo concept store in Europe: the Spazio Lenovo of Milan, a place that offers an experiential, cultural and social environment dedicated to the digital and technological innovation that are synonymous with the brand.

CLIENT

LENOVO

SERVICES

Strategy & Design Value
Engineering Store Interiors
Digital Experience General
Contracting

LOCATION

Milan, Italy

DESIGN

Alessandro Luciani Design &
Grottini

AWARDS

Retail Design Institute 50th International Store Design Awards – 2021

CHALLENGE

To create a functional space that presented a dialogue between future, tradition, technology, and the environment, all while creating a place that favors human and social relationships.

SOLUTION

To express the brand’s philosophy, we have demonstrated how technology and people can share the same space by communicating with each other. The result is a place which, despite being closed, behaves as if it were open, thanks to plays of light, colour, LED walls and naturalistic materials.

PERSONALITY
AND HARMONY

We wanted to create a place that reflected the personality of the brand and that was able to fit in the surroundings with harmony. The whole building gets its value increased through wide corner windows, bringing colour and light in the streets.

PHILOSOPHY & TECHNOLOGY,
TOGETHER

Highlighting a brand’s value through colour and light, expressing their philosophy through technology. We were able to demonstrate how technology and people can coexist and actually need one another, creating a dialogue between future and tradition.

A SENSORIAL, NATURALISTIC
EFFECT

The sustainable environment is communicated through materials: the glass with chromatic effects that recall the refraction of light in an iridescent spectrum. It changes during the hours of the day and through the 13 columns covered in green that rise upwards as in a forest.
The store, through a sensory experience, also offers chromatic benefits in a place made to be lived in all day between leisure and work.

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